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ATB Financial

ATB Financial is a financial institution and crown corporation owned by the Province of Alberta. ATB operates in Alberta only, providing financial services to 680,000 Albertans and Alberta-based businesses. ATB has 167 branches and 130 agencies, serving a total of 242 communities in Alberta.


After developing a leadership competency model, ATB Financial needed an enterprise class, multi-rater survey platform that could successfully host their custom 360 surveys. In addition, ATB sought an experienced 360 content provider to help ensure the face validity of their competencies and surveys as well as provide a clean, effective feedback report model for their end users.


The Booth Company provided ATB with a “Single Vendor” solution that was within budget and included the flexibility and power of the TruScore® survey hosting platform, in-house expertise to assist with content validation, and high-impact custom reporting.


ATB now has the right tools to cleanly and efficiently manage their 360 assessment initiatives. In addition, with a growing amount of data, ATB can leverage TBC’s expertise in analysis and reporting, including macro analysis, aggregate composite reporting, factor analysis, trend analysis and validation studies, all of which will ensure the long-term success of their

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Products and Services Used

  • TruScore® Hosting
  • Custom Survey Creation
  • Custom Report Creation